Samsung concentrates on B2B market

Samsung is targeting the 30-billion-baht business-to-business market (B2B) with the merger of its corporate product teams into a single unit.

The scheme aims to enlarge the percentage of income from corporate users to 10% of total revenue within two years. B2B sales accounted for 6% of 30 billion baht in total sales in 2010.

Monton Mungkornkarn, B2B business senior manager, said Samsung will market tablets to the health-care sector and smartphone to hotels that can control electronic devices such as Smart TVs with gesture and voice recognition commands. Tablets and whiteboards will be marketed to the education segment, while large-format display tablets are a good match for stock exchanges.

Mr Monton said Samsung will likely remain strong in the real estate and hospitality markets but wants to penetrate the education sector with the government"s one tablet per child scheme.

"We should provide software that serves customer needs and adds value rather than competing on price," said Boonlerd Viboonkiat, B2B business director of Thai Samsung Electronics.
Corporate sales grew 50% in 2010 over the year before.

Source: Bangkok Post