Airline Introduces iTicketing with Apple iPad Kiosks

Malaysia Airlines (MAS) in collaboration with SITA, an air transport technology major, has installed iPad kiosks at the Kuala Lumpur Sentral (KL Sentral), to simplify flyers’ travelling needs. The initial five MHkiosks named after MHMobile stationed at KL Sentral, which serves about 900 customers a day, can now book and purchase flight tickets, search for schedules and status, check-in as well as choose seat via the kiosk.

MHmobile is an optimized user interface that enables travellers to book flights and access up to date travel information while on the move. In a world's first, MHkiosk employs touch-screen technology, and is equipped with passport and card readers for instant passenger recognition, and print 2D barcode boarding passes.

The introduction of the MHkiosk follows Jetstar's recent debut as the first airline to use iPads as in-flight entertainment on their aircrafts. Jetstar Airways is a low-cost subsidiary of Qantas, the national airline of Australia.

MD/CEO of the MAS, Tengku Datuk Azmil Zahruddin claimed that there was huge interest in the iPad MHkiosks as it was so simple and user-friendly; and he later added that the MAS had plans of introducing more such kiosks depending up on the success. As part of the promotion, the customers using the newly launched kiosks will get a waiver on the administrative fee for travel during the six-month pilot project period.

The kiosks is understood to eliminate admin charges since the ticketing process is electronically managed allowing the customers to select their itineraries, credit card payments, confirmation via SMS and email sans printing material. "It will mean better queue management at our ticket offices during peak hours when customers can be re-directed to 'stand-alone' iPad MHkiosks," said Zahruddin.

By Jose Roy