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Our back ground


Opinion was launched in 1987 as India’s first independent Market research fieldwork agency specializing in conducting high quality fieldwork for consumer, institutional, & rural research on a nation wide scale.

Today, Opinion though is a specialized fieldwork agency it also provides expert services in Market research from questionnaire design & fieldwork to analysis & presentation.

Opinion with its head office in Mumbai is under the personal direction of Mr. Sharad Gadkari [ member- MRSI ] who is associated with Market research in India since 1975.

Whatever is the size of project we insure first class quality through comprehensive interviewing, training, constant monitoring, control checks & supervision. Specialist panel of interviewers, experienced bi-lingual interviewers complete service across all parts of India. This way we insure that information collected is what you want & provided when you want it.



What we offer

At Opinion we mainly offer the following five services

A Data Collection of all types of Market Research Projects

B Focus groups

C. Central location test [ In hall test ]

D. Central location test [ In hall test ]

E. Sales promotion

F Analysis of data collected

TYPE OF RESEARCH PROJECTS UNDERTAKEN

I. New Product Research :
II. Advertising Research :
III. Brand Tracking :
IV. Product & Packaging Studies :
V. Usership Studies :
VI. Trade Survey :
VII. Research on Pharmaceutical Products :
VIII. Financial Research :
IX. Industrial Research :
X. Rural Research :
XI. Corporate Image Studies :
XII. Media Research :
XIII. Opinion Poll :