Mitticool

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Mitticool was established in 2002 with a vision to raise the living standard of rural people with luxury products like refrigerator, filter, cooker and such similar kitchen utilities which was only a dream for them then and these dreams even got shattered after the devastating earthquake in Gujarat.Mitticool today is not only for rural people but for all those who understands the need to stay healthy by fresh food, clean water and saving electricity The philosophy of the company is to reach out to most remote areas of the country as these areas need more focus and is the growth engine of Indian economy today.Mitticool living up to this philosophy throughout these years got recognized by many national and international agencies like Forbes named Mansukhbhai as the most Powerful innovator of 2010,getting national awards from president and chief minister,Narendra Modi.
Our business has addressed solutions to needs of almost all major sectors like agriculture, dairy, food, water, power and environment. Our products help the farmers to store food as most of them have no access to electricity and can’t afford due to low incomes. There have also been food waste problems in the country due to natural calamities like excessive rainfall or drought. The refrigerator is just made for them which keeps the food fresh and in its natural form without having to loose its nutrients which is lost in the low temperature fridge we use at home. They also get to have fresh and cold water from the tank of the fridge. Apart from refrigerator, water filter, cooker and non-stick tawa helps them have tasty, fresh, healthy food and water.Mitticool products are also used to store dairy food items like milk, cheese, butter, ghee for 1-2 days which the rural people buy on daily basis but now they can store them for more than 1 day so they need not go to the market every next day. As all our products have been laboratory tested by Government agencies against which Ministry of Rural development certified us as the most innovative product making company in 2005 and repeated it in 2008,food and water is stored in its most natural for which is hygienic and healthy. Reports say many problems like early ageing; low eye sight and grey hair at early stage can be solved by adopting these products as these are environment friendly and does no harm using them. It solves problems of power and environment because these products don’t run on electricity except cooker and tawa which also saves up to 25% of gas consumption. The primary reason for so much of recognition and appreciation is we are serving so many sectors and that too at an affordable price which any rural person can buy for his family. The scope of such products will increase in coming years as people are getting aware of importance of staying healthy and also protecting our environment especially after the growing concern of global warming.
Mitticool has impacted the lives of the people as they realized the need of staying healthy, contributing to the environment and saving power. Our products have resulted in expenditure reduction of people as they run without electricity, is affordable than the utility product we get in the market and easy to maintain domestically and economically. Global warming being a major concern around the world, this is just an initiative to start contributing to safe and clean environment in the least and best manner we can.