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As a private equity investment firm we invest in and market start-up's that can access global markets. IdeaMama's investment approach hinges on its ability to invest value added capital through providing early stage start-up ventures with marketing support and infrastructure, management support and coaching, access to a network of service providers, sellers, customers and next stage investment capital resources. We analyze each business model, the market segment in which it runs, its successes and challenges, potential reliability and scalability and research the social impact of the venture. We develop competitive creative marketing strategy for each product and build brand identity. By presenting the invention as an investment opportunity we mach make new projects with capital for further financing of the business.