Greenwitch

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Greenwitch was established in 1989 as a company specialized in the production of organizers and its mission was to introduce new products in the Italian market. The main features of these products were their classic shapes and colours.
The growth of the company has been linked to its ability to foresee new market trends. In fact, in conjunction with its more traditional models, Greenwitch started to introduce a range of distinctive items that were innovative in terms of both functions and materials.
The features range offered by those new products, the strong customer-oriented policy and the focus on innovation and design led Greenwitch to become the second company by number of organizers sold in Italy and a worldwide competitor.
The turning-point came in 2006 when Greenwitch launched into the market the innovative organizer C.OVER that soon became a best-seller with almost 100.000 units sold in the first five months, the Nomination for the ADI Award (Italian Designer Association) and the selection by the Paperworld Frankfurt “Trend Selection 2007-2008” Commission.
The C.OVER system is now covered by an international patent.